The School of Public Speaking (SPS) is a specialized educational institution based in Cairo, Egypt, providing comprehensive training and consultancy services designed to enhance professional communication skills for a global clientele. Established as a sister company to Skills Bank, the organization serves as a centralized destination for individuals and entities seeking to master public speaking through expert-led, practical methodologies.
Founding and Strategic Background
Founded in 2021 by Yasmine El-Baz, the School of Public Speaking was established to address a perceived gap in specialized communication training within the Middle East. The institution operates on the philosophy that public speaking is a learnable skill rather than an innate talent, focusing on the extraction of a participant’s unique style rather than the imposition of standardized performance techniques. By leveraging the technical support of its sister company, Skills Bank, the school integrates professional learning and development (L&D) standards into its specialized curriculum.
Service Offering and Business Model
The School of Public Speaking employs a multi-tiered service model that includes training programs, private one-on-one coaching, and specialized consultations. Its curriculum is segmented into distinct tracks to address the specific requirements of various demographics, including executives, spokespersons, startup owners, and career starters. Notably, the institution also provides dedicated tracks for children and youth, utilizing age-appropriate learning modules. These services are delivered through both offline and online facilities, allowing the brand to maintain a worldwide service reach from its headquarters in Cairo.
Leadership and Subject Matter Expertise
The institution’s methodology is heavily informed by the 14-year professional background of its founder and Chief Learning Officer, Yasmine El-Baz. Her experience includes serving as an instructor at The American University in Cairo and holding leadership roles such as the Vice President of Education at Cairo Toastmasters Club. Having delivered over 600 workshops and 800 coaching sessions, El-Baz has integrated these hands-on techniques into the school’s core offering. This expertise is utilized to help clients overcome psychological barriers and technical pitfalls associated with high-stakes communication.
Market Position and Industry Context
The School of Public Speaking occupies a niche position as a dedicated entity for speech consultation and executive coaching in the Middle East. By offering formal speech consultation and development consultation, the brand targets high-level public figures and corporate leaders who require tailored, authentic communication strategies. The school’s commitment to originality and specialization distinguishes it from generalist training providers, focusing specifically on the ROI of effective communication for business owners and the career advancement of professionals.
The School of Public Speaking represents a specialized entry into the regional professional development market, leveraging deep subject-matter expertise to provide scalable, age-diverse communication training.