PETRA, also known as Petra Outdoor Agency (POA), presents itself as Egypt’s innovative out-of-home (OOH) advertising agency, leveraging a rich history dating back to 1948. Their core proposition revolves around providing comprehensive OOH campaign management, built on decades of experience and market knowledge. This historical foundation gives them a unique perspective on the Egyptian OOH market, allowing them to refine client experiences and deliver impactful campaigns.
The agency’s history began with “Egyptian Production” (EP), founded by Mr. Roshdy Aziz, which played a significant role in the development of the Egyptian OOH industry. EP’s involvement in major historical events, such as the 1952 revolution and the 1973 victory celebrations, underscores their deep roots in the market and their ability to handle large-scale campaigns. PETRA, launched in 2002, carries on this legacy, aiming to establish market leadership through industry and business innovation.
PETRA’s strategy focuses on selling massive campaigns with wide coverage, building long-term relationships with multinational, large local, and regional clients. This approach indicates a focus on high-impact, strategic partnerships, rather than short-term transactions.
The agency emphasizes its commitment to elegance and uniqueness, installing signs in prestigious locations. Their rebranding in 2015 reflects their dedication to evolving with the industry and enhancing the client experience. This commitment is further supported by their five core values: reliability, trustworthiness, commitment, integrity, and entrepreneurship.
PETRA’s vision is centered around the concept that “journey is…the reward,” suggesting a focus on creating engaging and memorable experiences for consumers through their OOH campaigns. Their mission includes building the largest OOH advertising network in the MENA region, improving the industry through intelligent services, and delivering technologically advanced planning tools.
The agency’s network, spanning 35 districts and encompassing 7558 ad pace square meters, highlights their extensive reach and coverage. Their team of 47 employees and workers, serving 575 clients, demonstrates their operational capacity and client base.
PETRA’s contact information, including headquarters and marketing office details, provides clear channels for client communication. Their social media presence on LinkedIn, Facebook, Twitter, and YouTube further enhances their accessibility and engagement.
Q&A Section
- What is PETRA’s core focus?
- PETRA focuses on providing comprehensive out-of-home (OOH) advertising campaign management.
- What is the significance of PETRA’s history?
- Their history, dating back to 1948, provides them with deep market knowledge and experience.
- What is PETRA’s strategy for client relationships?
- They focus on building long-term relationships with multinational, large local, and regional clients through massive campaigns.
- How does PETRA ensure high-quality OOH campaigns?
- By installing signs in prestigious locations and emphasizing elegance and uniqueness.
- What is PETRA’s approach to industry innovation?
- They rebranded in 2015 to enhance the client experience and incorporate technological advancements.
- What are PETRA’s core values?
- Reliability, trustworthiness, commitment, integrity, and entrepreneurship.
- What is PETRA’s vision for OOH advertising?
- To create engaging and memorable experiences for consumers through their campaigns.
- What is PETRA’s mission in the MENA region?
- To build the largest OOH advertising network and improve the industry through intelligent services.