LOGIC is an established professional training provider and people development consultancy that has operated within the Middle East and European markets since 1998. The organization specializes in delivering world-class educational solutions and corporate events designed to produce tangible results for a diverse client base. By combining international affiliations with proprietary research and development, LOGIC maintains a market-leading position in the regional human capital development sector.
Founding and Strategic Affiliations
Established in 1998, LOGIC has built its reputation through strategic partnerships with prominent international organizations. Notable affiliations include Spencer Johnson (US), known for “Who Moved My Cheese,” and Huthwaite International (UK), the creators of “SPIN selling.” Over two decades, the firm has transitioned from a standard provider to the exclusive representative and master trainer for these entities within the Middle East. This dual role as both a distributor of global methodologies and a regional authority allows the firm to bridge international standards with local market needs.
Research and Development
In 2007, LOGIC expanded its operational scope by establishing a dedicated Research and Development (R&D) department. This division focuses on the creation of innovative, proprietary programs that are marketed across the Middle East and Europe. This shift toward internal product development signifies a move from a purely affiliate-based model to a hybrid approach that emphasizes original intellectual property and customized training solutions. The R&D department serves as the primary engine for the firm’s people development solutions, aiming to create positive and tangible results for clients.
Service Offering and Corporate Events
The LOGIC portfolio is divided into specialized training programs and experiential corporate events. Training categories include flagship programs, “The Coach” series, international affiliate courses, “Nutshell Sessions,” and technical/quality-focused modules. Complementing these educational tracks is a suite of corporate event services designed for team engagement, including “Artistic Touch,” “Building Blocks,” “Mind Teasers,” “Physical Rush,” and organized retreats. These offerings are underpinned by a mission to maximize revenue and maintain market leadership through a value system centered on integrity, innovation, and excellence.
The data indicates that LOGIC is a mature, R&D-driven training entity that leverages high-profile international partnerships to maintain a competitive advantage in the Middle Eastern people development market.