Lasheen Branding & Packaging is a Cairo-based agency specializing in structural packaging, and large-scale printing solutions for regional and international markets. Established in 1992, the firm provides integrated marketing and manufacturing services, positioning itself as a strategic partner for brands across the Middle East and North Africa.
Founding and Market Presence
With over 30 years of experience in the branding and packaging sector, Lasheen has developed a significant operational footprint. Headquartered in Heliopolis, Egypt, the organization has expanded its reach to five countries and maintains a workforce of approximately 100 employees. The firm’s historical data indicates the completion of over 3,000 designs and one million prints for a portfolio exceeding 1,000 clients. The leadership, directed by Eng. Ayman Lasheen and Eng. Ehab Lasheen, emphasizes a business model built on commitment, integrity, and technical accuracy.
Core Service Offering
The agency provides a vertically integrated suite of services designed to manage brand assets from conceptualization to physical production. Its branding division focuses on creating multi-dimensional identities intended for longevity and competitive distinction. The packaging department emphasizes “smart packaging” solutions, utilizing 3D design and graphic expertise to align with modern consumer behavior. Furthermore, Lasheen operates a comprehensive print house specializing in offset printing and innovative techniques for various product categories. The firm also manages a premium outdoor advertising network across Cairo and several Egyptian provinces, offering specialized services such as custom die-cut billboards.
Sector Expertise and Client Portfolio
Lasheen maintains a diverse client base across high-growth industries, including food and beverage, pharmaceuticals, and cosmeceuticals. Notable projects include branding and packaging for Carrefour Rice, Obourland Milk, and the restaurant chain B.Laban. In the pharmaceutical and healthcare sectors, the firm has partnered with Biostream Egypt and Medinzapharma to develop packaging for cosmetics and nutritional supplements. International collaborations include work for Switch Group in the UAE and Oman, as well as Dino’s Premium Jam for Birds Cage for Food Products, which was featured at SIAL Paris.
Strategic Position and Outlook
The organization integrates creative design talent with industrial-scale printing capabilities to provide a centralized solution for brands seeking to establish or refresh their market presence. Recent corporate communications indicate an increasing focus on industry trends, such as mono-material packaging in the beauty sector and retail design strategies to increase sales. By combining international standards with localized creative execution, the firm aims to facilitate brand growth through high-quality raw materials and advanced technological equipment.
Collectively, the data indicates that Lasheen is a mature, multi-national service provider with deep technical expertise in the physical manifestation of brand identity across the MENA region.