Influence Group, established in 2007, presents itself as a full-service marketing and communication holding company, offering a wide range of services through its five subsidiaries. Their core proposition revolves around delivering impactful campaigns that shape public opinion and influence consumer beliefs, leveraging their 16 years of experience and regional presence in Dubai.
The group’s subsidiaries, Influence Public Relations, Influence Public Affairs (IPA), Influence X (experiential marketing & events management), mention (digital marketing, content creation, and production), and 925 (online magazine and professional studio), provide a comprehensive suite of marketing and communication solutions. This multi-subsidiary structure allows them to offer integrated services and cater to diverse client needs.
Influence Group’s mission is to provide outstanding consultancy services to strengthen clients’ market positioning through a result-driven approach, delivering best-in-class marketing and communication solutions. Their vision is to lead with excellence through their people, knowledge, and cutting-edge approach across the MEA region.
The group’s core values, including leadership and innovation, agility, performing in synergy, integrity, and ownership, guide their operations and client interactions. These values suggest a commitment to excellence, collaboration, and ethical practices.
Influence Group’s project portfolio showcases their ability to deliver successful campaigns for a diverse range of clients, including Marina Bay Launch, IsDB Annual Meeting 2022, Forbes ME 30 Under 30 Summit, Sports EXPO 2023, The Golden Parade, She Works Wonder Campaign Launch, CIB Squash Tournament, and Attijariwafa Bank X Gouna Film Festival. These case studies highlight their expertise in various areas, including PR, public affairs, experiential marketing, digital marketing, and content creation.
The group’s collaboration with APCO Worldwide in 2019 further strengthens their capabilities, particularly in government relations and public affairs. This partnership facilitates knowledge transfer and experience sharing, enhancing their service offerings.
Influence Group’s client list, featuring numerous international and regional brands, demonstrates their ability to work with high-profile clients and deliver impactful campaigns. Their team of over 150 professionals ensures that they have the expertise and resources to handle large-scale projects.
The group’s contact information and newsletter subscription option provide clear channels for communication and engagement. Their social media presence further enhances their visibility and reach.
Q&A Section
- What is Influence Group’s core focus?
- Influence Group focuses on providing full marketing and communication services through its five subsidiaries.
- What services does Influence Group offer through its subsidiaries?
- PR, public affairs, experiential marketing, digital marketing, content creation, and an online magazine.
- What is the significance of Influence Group’s collaboration with APCO Worldwide?
- It strengthens their capabilities in government relations and public affairs.
- How does Influence Group ensure client satisfaction?
- Through a result-driven approach, best-in-class solutions, and a commitment to their core values.
- What is the importance of Influence Group’s multi-subsidiary structure?
- It allows them to offer integrated services and cater to diverse client needs.
- What do Influence Group’s case studies highlight?
- Their expertise in various areas, including PR, public affairs, experiential marketing, digital marketing, and content creation.
- How does Influence Group demonstrate its expertise and experience?
- Through their 16 years of experience, regional presence, and diverse client list.
- How does Influence Group stay connected with its audience and clients?
- Through their contact information, newsletter subscription, and social media presence.
- What is Influence Group’s approach to client partnerships?
- They focus on delivering impactful campaigns that shape public opinion and influence consumer beliefs.