Bassna Hassan Design presents itself as a creative studio specializing in brand development and packaging design, with a particular focus on FMCG, especially food-related products. Their core philosophy centers on creating strong, memorable brands with bold personalities and fresh voices, emphasizing the importance of curiosity, guts, and humor in the creative process.
The studio’s expertise lies in creating and recreating brands for a wide range of food products, from fresh and packaged to frozen foods, dairy, confectionery, snacks, and beverages. They also cater to retail and restaurant branding, demonstrating a versatile approach to brand development.
Bassna Hassan, the creative director, emphasizes her passion for food and packaging design, highlighting her extensive experience in the advertising industry. Her transition to opening her own studio in 2012, after 10+ years in agencies like JWT, Leo Burnett, BBDO, and FP7, showcases her expertise and dedication to the field.
The studio’s approach is characterized by a hands-on, tailored methodology, designed to streamline every aspect of the project journey. They prioritize simplicity, flexibility, and collaboration, working closely with clients to understand their unique needs and objectives.
Bassna Hassan emphasizes the importance of long-term partnerships, working as a team with clients to achieve shared goals and a long-term vision for brand growth. She also highlights the significance of the “Brand Discovery Session,” indicating a commitment to understanding the brand and its people from the outset.
The studio’s services encompass a wide range of brand development and packaging design offerings, including brand basics (strategy, positioning, personality, brand voice, naming, visual identity, logo, brand copy), packaging design (identity, brand architecture, product consultation), guidelines (strategy, style guides, brand guidelines, packaging comms manuals), retail branding (positioning, strategy, naming, logo, interior mood boards, menu design, in-store branding), and consultancy (ideation, creative direction, brand reviews, brand strategy).
The studio’s location in Cairo, Egypt, positions them within a vibrant and culturally rich environment, which likely influences their creative output. Their studio hours and contact information provide clear channels for client communication.
Q&A Section
- What is Bassna Hassan Packaging | Branding | Design’s core focus?
- The studio focuses on brand development and packaging design, specializing in FMCG, particularly food-related products.
- What services does the studio offer?
- They offer brand basics, packaging design, guidelines, retail branding, and consultancy services.
- What is the significance of Bassna Hassan’s advertising background?
- Her advertising background provides her with extensive experience and a unique perspective on brand development and packaging design.
- How does the studio approach client collaboration?
- They emphasize hands-on, tailored methodologies, prioritizing simplicity, flexibility, and collaboration.
- What is the importance of the “Brand Discovery Session”?
- It indicates a commitment to understanding the brand and its people from the outset.
- What is the studio’s approach to brand building?
- They focus on creating strong, memorable brands with bold personalities and fresh voices.
- What is the significance of the studio’s focus on FMCG?
- Their focus on FMCG allows them to specialize in a specific market segment and develop deep expertise in that area.
- How does the studio ensure high-quality packaging design?
- Through their expertise in brand architecture and product consultation.
- What is the benefit of using a studio with expertise in retail branding?
- Expertise in retail branding allows for cohesive brand experiences across all touchpoints.