CCPlus is a premier strategic communications and public relations firm based in Egypt, specializing in reputation management and narrative shaping across the Middle East and North Africa region. With a 21-year legacy, the agency provides integrated communication solutions for a diverse portfolio of global brands, government entities, and institutional leaders. By leveraging its position as a sister company to The Global Narrative, CCPlus facilitates cross-border influence and national-level discourse through high-profile initiatives and multi-channel storytelling.
Market Position and Regional Influence
Operating from its headquarters in Cairo, CCPlus has established itself as a central figure in the Egyptian PR landscape. The firm’s influence extends beyond traditional agency services through its ownership of Flair Magazine and the management of flagship industry events such as the Narrative PR Summit and the Al Rawi Awards. These platforms allow the agency to act as a thought leader in the regional communications sector. To date, the firm has completed over 2,500 campaigns for more than 500 clients, demonstrating a scaled operational capacity and a deep network of media and policy-level contacts.
Core Service Offering
The agency’s service architecture is divided into three primary pillars: Strategic, Tactical, and Digital PR. Strategic PR focuses on brand positioning, government relations, and navigating complex reputational challenges. Tactical PR manages the execution of product launches, media engagement, and event production to drive immediate audience awareness. The Digital PR division integrates content creation with technical optimization, including SEO, SEM, and real-time analytics, to manage brand presence across digital platforms. This integrated approach is guided by a proprietary “5 Cs” framework: Content, Creativity, Conscious of Time, Consistency, and Contacts.
Sector Expertise and Notable Engagements
CCPlus maintains a broad sector footprint, with documented success in FMCG, electronics, telecommunications, and sustainable finance. Notable achievements include strengthening Lipton’s leadership voice in the FMCG sector and positioning LG Electronics’ display technologies. In the financial sector, the agency managed the launch of Egypt’s first and the Middle East’s largest sustainability bond. Furthermore, the firm has played a significant role in the arts and culture sector by managing the legacy and renewed vision of the Cairo International Film Festival (CIFF). Other key projects include supporting ABB’s energy efficiency movement and solidifying 125-year telecommunications partnerships through digital innovation.
The firm’s two-decade history and its expansion into regional narrative-building suggest a stable, high-capacity partner for organizations seeking to navigate the complexities of the Egyptian and broader Middle Eastern markets.