El Alamein Pack is a prominent Egyptian provider of printing and packaging solutions, specializing in the conversion of paper and carton into specialized products for diverse industrial sectors. With over a century of operational history, the company serves as a critical link in the regional supply chain, delivering high-volume packaging for the food and beverage, pharmaceutical, and fast-moving consumer goods (FMCG) markets. By integrating advanced offset and flexographic technologies, El Alamein Pack maintains a significant manufacturing footprint in the Middle East and North Africa (MENA) region, supported by a workforce of approximately 500 employees and a production infrastructure comprising 40 specialized units.
Founding and Generational Background
Established in 1921 by Ahmed Abou Rida, the company originated as a paper trading and distribution business in Alexandria. Over four generations of leadership within the Abou Rida family, the enterprise transitioned from wedding card and cigarette carton production in the mid-20th century to a modernized industrial corporation. A pivotal expansion occurred in the 1970s under the third generation, which introduced joint ventures with European partners to incorporate flexographic packaging and corrugated box manufacturing. Since 2013, the fourth generation has focused on technological evolution and market growth following periods of regional instability.
Product and Service Offering
The core offering of El Alamein Pack encompasses a wide range of paper-based packaging solutions tailored to specific industry requirements. The portfolio includes 23 products for the food and beverage sector, 13 for FMCG, and specialized packaging for processed cheese and pharmaceuticals. Technical capabilities include litho-laminating, hot stamping, embossing, and window patching. The company utilizes offset and flexo printing to achieve high-precision visual outcomes, supported by secondary processes such as PE laminating, varnishing, and automated gluing and forming.
Market Position and Strategic Moves
El Alamein Pack maintains a customer base of 250 clients and reports a year-over-year growth rate of 14%. The company’s strategic focus is currently directed toward innovation-driven production and the fulfillment of Environmental, Social, and Governance (ESG) responsibilities. Recent international engagements, including participation in the Libya Food Expo, the International Africa Development Forum in Casablanca, and the PacProcess Middle East Africa exhibition, indicate an active pursuit of regional market share and cross-border partnerships. [Note: source data unclear on the date for the PacProcess event, listing both Dec 2024 and Dec 2025].
The company’s transition from a local trading entity to a multi-generational industrial leader reflects a consistent focus on technological adoption and sector diversification within the Egyptian packaging market.