Halwani Brothers is a leading food manufacturer and distributor in the Middle East, specializing in a diverse range of consumer goods across the Kingdom of Saudi Arabia and Egypt. With over 50 years of industry experience, the company has evolved from a family-run sesame sweet producer into a multi-category industrial powerhouse. Halwani Brothers maintains a significant market presence by leveraging integrated manufacturing facilities and a distribution network that serves both retail and HoReCa (Hotel, Restaurant, and Catering) sectors.
Founding and Background
Established in 1950 in Jeddah, Saudi Arabia, the company initially focused on the production of Halawa and Tahinia. Following its official incorporation in 1952, the business underwent a period of rapid expansion, opening new factories in 1962 to diversify into meat processing and dairy. A pivotal strategic shift occurred following its affiliation with the Dallah Albaraka Group, which transitioned the company’s operations from basic sales to a comprehensive marketing and circulation model. This move improved packaging standards, quality control, and overall profitability.
Product Offering
The Halwani Brothers portfolio is categorized into several distinct food groups. Core offerings include traditional Halawa and Tahinia, alongside an extensive range of processed meats, including cold cuts, frozen meat, and smoked varieties. In the poultry segment, the company produces processed chicken and frozen poultry products. Additional categories include jams, juices, molasses, and traditional baked goods such as maamoul and sambousek. The brand emphasizes the use of 100% natural ingredients and non-genetically modified foods to maintain competitive positioning.
Market Position and Regional Operations
Halwani Brothers operates as a dual-market leader with major manufacturing hubs in KSA and Egypt. The Egyptian division, established in 1987 with an integrated factory in Cairo, represents a critical growth engine for the brand. In 2016, the company further expanded its Egyptian footprint by commissioning a dedicated poultry plant. Current operations are centered in the 10th of Ramadan City in Egypt and the Jeddah Industrial City Phase IV in Saudi Arabia. The company holds ISO 9001 and HACCP certifications, reflecting a commitment to international food safety and quality management standards.
The data indicates that Halwani Brothers continues to consolidate its regional influence through vertical integration and a diversified product strategy aimed at capturing both traditional and modern consumer segments.